Tomjohnville
The new design process2026I think I figured out my new design process... Step 1: Brain dump This is the step where I dictate into the void. This could be either a conversation with a co-
Minimalism2025I used to think minimalism in design was an aesthetic choice, but it's not. Minimalism is a gravitational pull to focus on whatever conveys clearest meaning, ma
The Vibe Zone2025This is how I feel about vibe coding. Any project I try that has any kind of complication has this immediate burst of progress. Things are amazing and it feels 
Meant to last2025My oldest son turned seven this year. He shares a birthday week with his Grandpa, so this we decided to go to Disneyworld all together. Days at Disney are easil
What is an AI-Native Product?2025We’ve all seen the explosion of AI features slapped onto products over the past year. Little Copilot buttons in the corner. Chat sidebars. Query autocompletion.
I’m a product designer living on the road.I design v0 at Vercel, and make tools, experiments, and the occasional pixel portrait.
Experience
- Vercel’25 – nowStaff product designer
- Basedash’20 – ’25Founding designer
- Asurion’17 – ’20Principal product designer
- Tomjohn Design’12 – nowOwner
Projects
PilgrimageA medieval city building game
What the Port?See the active dev servers on your Mac
shadercamUse shaders as your webcam
MacindashA custom hardware dashboard
DitherfacePixel faces of pixel people
Writing
The new design process2026I think I figured out my new design process... Step 1: Brain dump This is the step where I dictate into the void. This could be either a conversation with a co-Minimalism2025I used to think minimalism in design was an aesthetic choice, but it's not. Minimalism is a gravitational pull to focus on whatever conveys clearest meaning, maThe Vibe Zone2025This is how I feel about vibe coding. Any project I try that has any kind of complication has this immediate burst of progress. Things are amazing and it feels Meant to last2025My oldest son turned seven this year. He shares a birthday week with his Grandpa, so this we decided to go to Disneyworld all together. Days at Disney are easilWhat is an AI-Native Product?2025We’ve all seen the explosion of AI features slapped onto products over the past year. Little Copilot buttons in the corner. Chat sidebars. Query autocompletion.